Álvaro Machuca

I updated the brand with a cleaner, more contemporary symbol. Then I built the website, organized around what clients look for, with partners in view and the team’s figures up front, to project credibility with international clients.

I defined a new name and a monogram that stays legible even when reduced to an app icon. Orange sets it apart from the blue that dominates the sector, and original illustrations add warmth, inviting clients to write and speak with them directly.

I designed a recognizable symbol built to last, with route lines that open out from a single point. I kept the navy blue and yellow of the original brand, shifted to a more energetic tone, so the transition would feel coherent.

I proposed the name Ammora, so that the organic character is expressed in the message and not in the name. A lowercase wordmark, clean and legible at small sizes, with a leaf built into the first letter as a subtle nod.

A new logo and color palette. The Q forms a closed cloud that subtly doubles as a padlock, in keeping with its cloud security service. The gradients add modernity and technology without falling back on the sector’s clichés.

Every section leads to the next step. The offer appears at first glance, prices, unit types and delivery date stay close at hand, and the form shows up once the person already understands the project’s value.

I structured the site into four areas, explained the process in four steps and presented real projects. On the homepage, the topographic lines follow the cursor and give it a visual signature of its own.